10 Free Tools Like SEMrush for SEO & Keyword Research

If you're looking for a free alternative to SEMrush, you're in luck. While SEMrush is a powerful all-in-one SEO tool, its premium pricing can be a barrier for small businesses and beginners. Fortunately, there are several free tools that offer similar features for keyword research, competitor analysis, and site audits.

1. Ubersuggest

Ubersuggest by Neil Patel is a great free alternative to SEMrush. It provides keyword suggestions, search volume data, and competitor insights. The free version allows limited searches per day, making it ideal for small-scale SEO projects.

2. Google Keyword Planner

Google's own Keyword Planner is a must-use tool for keyword research. While primarily designed for Google Ads, it offers valuable search volume and competition data. It's completely free but requires a Google Ads account.

3. AnswerThePublic

AnswerThePublic visualizes search questions and autocomplete data from Google. This free tool helps you uncover long-tail keywords and content ideas your audience is searching for.

4. SEOquake

SEOquake is a free browser extension that provides on-page SEO metrics. It shows keyword density, backlinks, and other SEMrush-like data directly in your browser as you surf websites.

5. Google Search Console

Google Search Console offers invaluable free data about your website's performance in search results. It shows search queries, click-through rates, and indexing issues - similar to SEMrush's site audit features.

6. SERPstat

SERPstat offers a limited free version of its SEO platform. You get access to keyword research, backlink analysis, and rank tracking features similar to SEMrush's core offerings.

7. Keyword Tool

Keyword Tool generates keyword suggestions from Google Autocomplete. The free version provides basic keyword ideas without search volume data, making it a good starting point for content research.

8. SEO Minion

SEO Minion is another free browser extension that offers on-page analysis, SERP overlays, and backlink checking. It's particularly useful for quick competitive analysis.

9. Google Trends

While not a direct SEMrush alternative, Google Trends helps identify seasonal keyword patterns and compare search interest between terms - valuable for content planning.

10. Mangools Free Tools

Mangools offers several free SEO tools including a keyword generator, SERP checker, and backlink analyzer. While limited compared to their paid version, these tools provide SEMrush-like functionality at no cost.

Conclusion

While these free tools may not match SEMrush's comprehensive feature set, they provide excellent alternatives for budget-conscious marketers. For best results, combine several of these tools to cover different aspects of your SEO strategy. As your needs grow, you can always consider SEMrush's paid plans for more advanced features.