How to Create Keywords in Excel: A Step-by-Step Guide

Excel is a powerful tool for organizing and analyzing keywords, whether for SEO, PPC, or content marketing. Follow these steps to create and manage keywords efficiently.

Step 1: Open Excel and Set Up Your Spreadsheet

Launch Microsoft Excel and create a new workbook. Label the first row with headers like "Keyword," "Search Volume," "Competition," and "Relevance" to keep your data organized.

Step 2: Brainstorm Your Keywords

Start by listing seed keywords related to your topic. Use tools like Google Keyword Planner, Ubersuggest, or AnswerThePublic to expand your list. Enter these keywords into the "Keyword" column.

Step 3: Use Excel Functions to Refine Keywords

Leverage Excel functions like CONCATENATE or TEXTJOIN to combine words or phrases. For example, use =CONCATENATE(A2," tool") to create variations like "SEO tool" from "SEO."

Step 4: Sort and Filter Keywords

Use Excel’s sorting and filtering features to prioritize keywords. Sort by search volume or competition to identify high-value keywords quickly.

Step 5: Remove Duplicates

Highlight your keyword column, go to the "Data" tab, and select "Remove Duplicates" to clean up your list.

Step 6: Export Your Keyword List

Save your Excel file as a CSV or XLSX for easy sharing or uploading to other tools like Google Ads or SEO platforms.

Conclusion

Creating keywords in Excel is a straightforward process that can significantly enhance your SEO and marketing efforts. By following these steps, you’ll have a well-organized keyword list ready for action.