How to Create Meta Keywords for Better SEO

Meta keywords were once a cornerstone of SEO, but their importance has evolved. While Google no longer uses them as a ranking factor, other search engines and platforms might still consider them. Here’s how to create meta keywords effectively in 2024.

What Are Meta Keywords?

Meta keywords are HTML attributes placed in the <meta> tag of a webpage. They provide search engines with a list of terms relevant to the page’s content.

Why Use Meta Keywords in 2024?

Though Google ignores them, some niche search engines and internal site search tools may still use meta keywords. They can also serve as a quick reference for content focus.

Steps to Create Meta Keywords

1. Identify Relevant Keywords

Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords related to your content. Focus on terms with high relevance and low competition.

2. Keep It Concise

Limit meta keywords to 5-10 terms. Avoid stuffing or repeating keywords, as this can harm credibility.

3. Prioritize Relevance

Only include keywords that directly relate to your content. Misleading keywords can lead to poor user experience and penalties.

4. Avoid Duplicates

Each page should have unique meta keywords tailored to its specific content.

Best Practices for Meta Keywords

Use lowercase letters
Separate keywords with commas
Avoid special characters
Don’t over-optimize

Example of Meta Keywords

Conclusion

While meta keywords aren’t critical for Google SEO, they can still have niche uses. Follow these steps to create them effectively and maintain clean, relevant metadata for your site.

How to Create Meta Keywords for Better SEO | 2024 Guide