How to Find the Best Keywords for Etsy in 2024

If you run an Etsy shop, you know how important it is to rank high in search results. The right keywords can make or break your visibility. In this guide, we’ll walk you through the best strategies to find high-performing keywords for your Etsy listings.

Why Keywords Matter for Etsy

Etsy’s search algorithm relies heavily on keywords to match buyer queries with relevant products. Using the right keywords helps your listings appear in front of the right audience, increasing your chances of making a sale.

1. Use Etsy’s Search Suggestions

Start by typing potential keywords into Etsy’s search bar. The autocomplete suggestions are based on real user searches, making them a goldmine for keyword ideas. For example, typing "handmade jewelry" might reveal suggestions like "handmade jewelry for women" or "handmade jewelry gifts."

2. Analyze Competitor Listings

Look at top-ranking listings in your niche. Pay attention to their titles, tags, and descriptions. Tools like EtsySEO can help you extract keywords from competitors’ listings.

3. Leverage Keyword Research Tools

Tools like Marmalead and eRank are designed specifically for Etsy sellers. They provide data on search volume, competition, and trending keywords.

4. Focus on Long-Tail Keywords

Long-tail keywords (e.g., "personalized wooden name sign for nursery") are less competitive and more targeted. They attract buyers who are closer to making a purchase.

5. Optimize Your Titles and Tags

Incorporate your best keywords naturally into your listing titles and tags. Etsy allows up to 13 tags per listing—use them all! Avoid repetition and prioritize relevance.

6. Monitor Performance and Adjust

Regularly check your shop stats to see which keywords are driving traffic and sales. Update underperforming listings with new keywords to improve visibility.

Final Thoughts

Finding the best keywords for Etsy takes time and research, but the payoff is worth it. By using these strategies, you’ll increase your shop’s visibility, attract more buyers, and boost sales. Happy selling!