How to Find Branded Keywords for Better SEO
Branded keywords are search terms that include your brand name or variations of it. They are crucial for SEO because they often have high conversion rates and low competition. In this guide, we’ll show you how to find branded keywords to enhance your SEO strategy.
What Are Branded Keywords?
Branded keywords are search queries that include your brand name, product names, or trademarks. Examples include "Nike running shoes" or "apple iphone 15." These keywords are highly relevant to your business and can drive targeted traffic to your website.
Why Are Branded Keywords Important?
Branded keywords are important because they indicate brand awareness and loyalty. Users searching for these terms are already familiar with your brand, making them more likely to convert. Additionally, ranking for branded keywords helps protect your brand from competitors.
How to Find Branded Keywords
1. Use Google Analytics
Google Analytics provides insights into the search terms driving traffic to your site. Navigate to Acquisition > Search Console > Queries to see branded keywords people use to find your website.
2. Leverage Google Search Console
Google Search Console shows the exact queries triggering your site’s appearance in search results. Check the Performance Report to identify branded keywords.
3. Analyze Competitor Keywords
Tools like SEMrush or Ahrefs can reveal branded keywords your competitors rank for. Look for terms that include their brand names and adapt them for your strategy.
4. Monitor Social Media and Forums
Platforms like Twitter, Reddit, and Quora often contain unbranded mentions of your products. Use social listening tools to track these conversations and identify potential branded keywords.
5. Check Autocomplete and Related Searches
Google’s autocomplete feature suggests popular searches as you type. Enter your brand name and note the suggestions. Also, scroll to the bottom of search results to find related queries.
Tools to Find Branded Keywords
- Google Keyword Planner: Discover search volume and competition for branded terms.
- SEMrush: Analyze branded keywords and competitor data.
- Ahrefs: Track branded keyword rankings and backlinks.
- BrandMentions: Monitor brand mentions across the web.
Optimizing for Branded Keywords
Once you’ve identified branded keywords, optimize your content by:
- Including them in title tags, meta descriptions, and headers.
- Creating dedicated landing pages for branded products.
- Encouraging user-generated content (reviews, testimonials) that includes branded terms.
Conclusion
Finding branded keywords is a vital part of any SEO strategy. By leveraging tools like Google Analytics, Search Console, and third-party platforms, you can identify high-value terms that drive targeted traffic. Start optimizing for branded keywords today to strengthen your brand’s online presence.