How to Find Competitors' Keywords on Amazon for Free

If you're selling on Amazon, knowing your competitors' keywords can give you a significant edge. By identifying the terms they rank for, you can optimize your listings to outperform them. Here’s how to find competitors' keywords on Amazon—without spending a dime.

1. Analyze Competitor Listings Manually

Start by examining your competitors' product titles, bullet points, and descriptions. Amazon sellers often include high-value keywords in these sections. Look for recurring terms and phrases that describe the product’s features, benefits, and use cases.

2. Use Amazon’s Search Suggestions

Type your competitor’s product name or related terms into Amazon’s search bar. The autocomplete suggestions reveal popular keywords shoppers are using. These are goldmines for uncovering high-traffic keywords.

3. Leverage Amazon Brand Analytics (If Eligible)

If you’re a brand-registered seller, Amazon Brand Analytics provides keyword data, including search terms customers use to find products like yours. Navigate to the "Search Terms" report to see top-performing keywords.

4. Check Competitor Backend Keywords

While you can’t see backend keywords directly, tools like Helium 10’s free Xray tool (limited functionality) or Sonar can help estimate them. Alternatively, reverse-engineer them by analyzing PPC campaigns or third-party keyword tools.

5. Spy on Competitor PPC Campaigns

Use Amazon’s "Sponsored Products" section to see which keywords your competitors are bidding on. These are likely their top-performing terms. Tools like Cerebro (free trial available) can also help uncover these.

6. Explore Third-Party Free Tools

Tools like Keyword Tool Dominator, AMZ Suggestion Expander, or Sonar (free versions) can generate keyword ideas based on competitor ASINs or product categories.

7. Monitor Customer Reviews

Customers often mention keywords in reviews that sellers may have missed. Scan competitor reviews for recurring phrases related to product use, features, or pain points.

8. Track Competitor Rankings

Free tools like AMZ Tracker (limited free plan) or manual searches can help you see which keywords your competitors rank for. Search for their products using different terms to gauge visibility.

Final Tips for Keyword Success

Once you’ve gathered competitor keywords, integrate them naturally into your listing. Avoid keyword stuffing—focus on relevance and user intent. Regularly update your strategy based on new competitor data and Amazon’s evolving algorithm.

By using these free methods, you can level the playing field and outrank competitors without breaking the bank.