How to Find Generic Keywords for Better SEO

Generic keywords are broad search terms that attract high traffic but often face stiff competition. Finding the right generic keywords can significantly improve your SEO strategy. Here’s how to identify them effectively.

What Are Generic Keywords?

Generic keywords are short, non-specific phrases like "shoes" or "travel." They lack modifiers but drive substantial search volume. While competitive, they can be valuable for brand awareness and traffic.

Why Use Generic Keywords?

Generic keywords help you reach a wider audience. They’re ideal for top-of-funnel content, attracting users early in their buying journey. Pair them with long-tail keywords for a balanced approach.

Tools to Find Generic Keywords

Use these tools to uncover high-potential generic keywords:

• Google Keyword Planner: Free tool for search volume and competition data.
• Ahrefs: Analyze competitors’ top-performing generic keywords.
• SEMrush: Discover keyword gaps and opportunities.
• Ubersuggest: Get keyword suggestions and traffic estimates.

Steps to Find Generic Keywords

1. Brainstorm Seed Keywords: List broad terms related to your niche.
2. Use Autocomplete: Check Google’s suggestions for variations.
3. Analyze Competitors: Identify keywords they rank for.
4. Filter by Search Volume: Focus on terms with high traffic.
5. Assess Competition: Prioritize keywords with manageable competition.

Tips for Optimizing Generic Keywords

To rank for generic keywords:

• Create high-quality, authoritative content.
• Optimize meta tags and headers.
• Build backlinks from reputable sites.
• Monitor performance and adjust your strategy.

Conclusion

Finding generic keywords requires research and strategy. Use the right tools, analyze competition, and optimize your content to maximize their potential. Start today to boost your SEO efforts!