How to Find Keyword Planner in Google Ads

Google Ads Keyword Planner is a powerful tool for discovering high-performing keywords for your SEO and PPC campaigns. Whether you're a beginner or an experienced marketer, this guide will help you locate and use Keyword Planner effectively.

Step 1: Sign in to Google Ads

First, navigate to Google Ads and sign in with your Google account. If you don’t have an account, you’ll need to create one.

Step 2: Access the Tools & Settings Menu

Once logged in, look for the wrench icon in the top-right corner of the dashboard. Click it to open the Tools & Settings menu.

Step 3: Select Keyword Planner

Under the Planning section, click on Keyword Planner. This will open the tool where you can research keywords, get search volume data, and generate new ideas.

How to Use Keyword Planner

Keyword Planner offers two main functions:

Discover New Keywords: Enter a product, service, or website to get keyword suggestions.
Get Search Volume and Forecasts: Analyze keyword performance metrics like monthly searches and competition.

Tips for Maximizing Keyword Planner

To get the most out of Keyword Planner:

Use broad match keywords to uncover related terms.
Filter results by location and language for targeted campaigns.
Export data to CSV for further analysis.