How to Find Keyword Position in Google (2024 Guide)

Tracking your keyword rankings is essential for measuring SEO success. Whether you're a beginner or an advanced marketer, knowing how to find keyword position helps optimize your content and outperform competitors.

Why Keyword Position Matters

Your keyword position determines how visible your website is in search results. Higher rankings mean more organic traffic, leads, and revenue. Monitoring these rankings helps you:

• Identify winning keywords
• Spot ranking drops early
• Measure SEO campaign effectiveness
• Benchmark against competitors

Free Methods to Check Keyword Position

1. Manual Google Search

Search for your target keyword in Google while logged out. Scroll through results to find your website. Note: This method isn't precise for local or personalized results.

2. Google Search Console

Google's free tool shows average positions for your keywords:

1. Go to Search Console
2. Select your property
3. Navigate to Performance report
4. View position metrics

Best Paid Keyword Tracking Tools

1. SEMrush Position Tracking

Features include:

• Daily rank updates
• Competitor analysis
• Local ranking data
• Historical trends

2. Ahrefs Rank Tracker

Offers:

• Accurate position data
• Mobile vs desktop rankings
• Keyword grouping
• API access

Advanced Tracking Tips

For most accurate results:

• Track positions consistently (weekly/monthly)
• Monitor mobile and desktop separately
• Compare with competitors
• Track featured snippet positions

Improving Your Keyword Rankings

If your positions are low:

1. Optimize content for search intent
2. Improve page loading speed
3. Build high-quality backlinks
4. Update outdated content

Regularly tracking keyword positions helps you stay ahead in SEO. Combine free and paid tools for the most comprehensive view of your rankings.