How to Find Keywords for Etsy Listings

Choosing the right keywords for your Etsy listings is crucial for visibility and sales. With millions of products on Etsy, using the best keywords ensures your items appear in search results. Here’s a step-by-step guide to finding high-performing keywords for your Etsy shop.

1. Use Etsy’s Search Suggestions

Start by typing potential keywords into Etsy’s search bar. The platform’s autocomplete feature suggests popular search terms. These are real queries shoppers use, making them valuable for your listings.

2. Analyze Competitor Listings

Study top-ranking listings in your niche. Look at their titles, tags, and descriptions to identify recurring keywords. Tools like EtsyHunt or Marmalead can help automate this process.

3. Leverage Long-Tail Keywords

Long-tail keywords (e.g., "personalized wooden baby name puzzle") are less competitive and attract targeted buyers. Use tools like Etsy Ads or Google Keyword Planner to find niche-specific phrases.

4. Optimize Your Titles and Tags

Incorporate keywords naturally into your listing titles and tags. Etsy allows 13 tags—use all of them with relevant, specific terms. Avoid repetition and focus on buyer intent.

5. Monitor Performance and Adjust

Track your listings’ performance using Etsy’s Shop Stats. Identify which keywords drive traffic and sales, then refine your strategy accordingly.

By following these steps, you’ll improve your Etsy SEO, attract more buyers, and boost sales in 2024.