How to Find Keywords of a Website for Free

Want to uncover your competitor's top-ranking keywords without paying a cent? This guide reveals 7 proven free methods to analyze any website's SEO strategy.

1. Use Google Search Console (For Your Own Site)

Google Search Console provides exact keyword data for websites you own. Navigate to Performance > Search Results to see queries driving traffic.

2. Analyze Google Autocomplete

Type the website's domain into Google followed by a space. The autocomplete suggestions reveal keywords Google associates with that site.

3. Leverage Ubersuggest

Neil Patel's free tool shows organic keywords for any domain. Enter the URL and view keyword data including volume and difficulty.

4. Try SEO Review Tools

This free analyzer provides keyword suggestions, backlink data, and SEO metrics for any website.

5. Check Google's "Searches Related To" Section

Scroll to the bottom of Google search results for a domain to find related queries that reveal keyword associations.

6. Use AnswerThePublic

Enter a competitor's brand name to discover question-based keywords their audience is searching for.

7. Analyze Competitor Content

Manually review top-performing pages to identify keyword-rich headings and repeated terms.

Pro Tip: Combine Methods for Best Results

For comprehensive keyword research, use 2-3 of these free methods together to build a complete picture of a website's SEO strategy.