How to Find Keywords on a Website

Keywords are the foundation of SEO. Whether you're analyzing competitors or optimizing your own site, knowing how to find keywords on a website is crucial. Here’s a step-by-step guide to uncover valuable keywords.

1. Use Google Search Console

Google Search Console (GSC) provides insights into the keywords your site ranks for. Navigate to Performance > Search Results to see queries driving traffic.

2. Leverage SEO Tools

Tools like Ahrefs, SEMrush, and Ubersuggest allow you to analyze any website’s keywords. Enter the URL, and these tools reveal top-ranking terms, search volume, and difficulty scores.

3. Check Page Source & Metadata

Right-click on a webpage and select View Page Source. Look for meta tags (meta name="keywords") and headings (h1, h2) to identify target keywords.

4. Analyze Competitor Backlinks

Backlinks often contain anchor text with keywords. Use tools like Moz or Majestic to study backlinks and discover keyword opportunities.

5. Scrape Content with Text Analysis Tools

Tools like Screaming Frog crawl websites and extract repeated terms. Combine this with Google’s Natural Language API for deeper keyword insights.

6. Monitor Google Autocomplete & Related Searches

Type a competitor’s domain into Google and observe autocomplete suggestions. Scroll to the bottom for "Related searches"—these reveal untapped keywords.

7. Use Google Analytics

Under Acquisition > Search Console > Queries, Google Analytics shows organic search terms driving traffic to your site.

Final Tips

Focus on long-tail keywords for less competition. Update content regularly to align with trending keywords. Ready to dominate SEO? Start tracking keywords today!