How to Find Keywords on Google Analytics

Google Analytics is a powerful tool for understanding your website's performance, but did you know it can also help you uncover valuable keywords? By analyzing user behavior and traffic sources, you can identify high-performing keywords to refine your SEO strategy. Here’s how to find keywords in Google Analytics.

Step 1: Navigate to the Acquisition Reports

Start by logging into your Google Analytics account. From the left-hand menu, go to Acquisition > All Traffic > Channels. This section provides an overview of where your traffic is coming from, including organic search.

Step 2: Analyze Organic Search Data

Under the Channels report, click on Organic Search. This will show you the keywords driving traffic to your site. Note that Google now encrypts most keyword data, so you may see "(not provided)" for some queries. However, you can still glean insights from the available data.

Step 3: Use Secondary Dimensions for Deeper Insights

To get more detailed keyword data, click on Secondary Dimension and select Query or Landing Page. This helps you see which pages are ranking for specific keywords and how they perform.

Step 4: Connect Google Analytics to Google Search Console

For richer keyword data, link your Google Analytics account to Google Search Console. Go to Admin > Property Settings > Search Console and follow the prompts. Once connected, you’ll access more keyword insights under Acquisition > Search Console.

Step 5: Track Conversions by Keyword

To see which keywords drive conversions, set up goals in Google Analytics. Navigate to Admin > Goals and create a new goal. Then, go to Conversions > Goals > Overview and apply the Source/Medium secondary dimension to see keyword performance.

Conclusion

Finding keywords in Google Analytics requires a bit of digging, but the insights are invaluable. By leveraging organic search data, secondary dimensions, and Google Search Console integration, you can uncover high-performing keywords to optimize your content and boost SEO rankings.