How to Find Keywords on TikTok for Better SEO & Reach

TikTok isn't just a platform for viral dances and challenges—it's also a powerful search engine. Knowing how to find keywords on TikTok can help you optimize your content, reach more viewers, and grow your audience. Here's a step-by-step guide to uncovering the best keywords for your TikTok strategy.

Why Keywords Matter on TikTok

Just like Google, TikTok uses keywords to rank and recommend content. By targeting the right keywords, you can appear in more searches, attract engaged viewers, and increase your chances of going viral.

1. Use TikTok's Search Bar for Keyword Research

Start by typing a broad topic into TikTok's search bar. The platform will auto-suggest popular searches, revealing trending keywords related to your niche. Pay attention to these suggestions—they're goldmines for content ideas.

2. Analyze Hashtags for Keyword Insights

Hashtags act like keywords on TikTok. Check trending hashtags in your niche and note the phrases with high view counts. Tools like TikTok's Discover Page or third-party apps like Hashtag Expert can help identify high-performing tags.

3. Spy on Competitor Captions

Look at top creators in your niche and study their captions. What words or phrases do they repeat? These are likely high-value keywords that resonate with your target audience.

4. Leverage TikTok's Creative Center

TikTok's Creative Center provides data on trending sounds, hashtags, and keywords. Use this free tool to discover what's currently popular in your industry.

5. Use Third-Party SEO Tools

Tools like VidIQ or Keyword Tool Dominator can help you find TikTok-specific keywords. These platforms analyze search volume and competition, making it easier to target low-competition, high-traffic terms.

6. Monitor Comments for Organic Keywords

Pay attention to the language your audience uses in comments. These organic phrases can become valuable keywords for future content.

7. Test and Refine Your Keywords

Not all keywords will perform equally. Track your video analytics to see which terms drive the most engagement, then double down on what works.

Final Tips for TikTok Keyword Success

Combine your keywords naturally in captions, voiceovers, and on-screen text. Remember, TikTok prioritizes engaging content—so while keywords are important, they should never compromise your video's quality or authenticity.

By consistently applying these strategies, you'll improve your TikTok SEO, expand your reach, and connect with more of your ideal audience.