How to Find Keywords with SEMrush: A Step-by-Step Guide

Keyword research is the backbone of any successful SEO strategy. With SEMrush, you can uncover high-value keywords that drive traffic and improve your search rankings. In this guide, we’ll walk you through the process of finding the best keywords using SEMrush.

Why Use SEMrush for Keyword Research?

SEMrush is a powerful SEO tool that provides in-depth keyword data, including search volume, competition level, and keyword difficulty. It helps you identify opportunities to outrank competitors and attract targeted traffic.

Step 1: Log in to Your SEMrush Account

Start by logging into your SEMrush account. If you don’t have one, sign up for a free trial or a paid plan to access all features.

Step 2: Navigate to the Keyword Magic Tool

Once logged in, go to the Keyword Magic Tool under the Keyword Research section. This tool is your gateway to discovering thousands of keyword ideas.

Step 3: Enter Your Seed Keyword

Type your seed keyword (e.g., "best running shoes") into the search bar. SEMrush will generate a list of related keywords, including long-tail variations.

Step 4: Filter and Analyze Keywords

Use filters to narrow down results by search volume, keyword difficulty, and more. Focus on keywords with high search volume and low competition for the best results.

Step 5: Export Your Keyword List

Once you’ve identified valuable keywords, export the list to a CSV or Excel file for further analysis and integration into your content strategy.

Step 6: Track Keyword Performance

Use SEMrush’s Position Tracking tool to monitor how your keywords perform over time. Adjust your strategy based on data insights.

Conclusion

Finding the right keywords with SEMrush is a game-changer for your SEO efforts. By following these steps, you can uncover high-potential keywords and optimize your content for better rankings and traffic.