How to Find Lost Keywords in SEMrush

Losing track of high-performing keywords can hurt your SEO efforts. Fortunately, SEMrush offers powerful tools to help you identify and recover these lost keywords. In this guide, we’ll walk you through the process step by step.

Why Lost Keywords Matter

Keywords that once drove traffic but have since dropped in rankings can indicate missed opportunities. Recovering them can boost your organic traffic and improve your overall SEO strategy.

Step 1: Access the Position Tracking Tool

Log in to your SEMrush account and navigate to the Position Tracking tool. This feature monitors your keyword rankings over time.

Step 2: Set Up Your Project

If you haven’t already, create a project for your website. Enter your domain and target location, then select the keywords you want to track.

Step 3: Analyze Keyword History

Go to the Positions tab and review historical data. Look for keywords that have significantly dropped in rankings or disappeared entirely.

Step 4: Use the Lost & Found Report

SEMrush’s Lost & Found report highlights keywords that have lost rankings. Access this report under the Competitors tab to identify potential recovery opportunities.

Step 5: Investigate Competitor Keywords

Compare your lost keywords with competitors’ rankings. This can reveal gaps in your strategy and help you understand why certain keywords were lost.

Step 6: Optimize and Recover

Once you’ve identified lost keywords, optimize your content, improve backlinks, and adjust your strategy to regain rankings. Monitor progress regularly.

Conclusion

Finding and recovering lost keywords in SEMrush is a straightforward process with the right tools. By following these steps, you can reclaim valuable traffic and strengthen your SEO efforts.