How to Find Low Competition Keywords for Etsy
If you run an Etsy shop, you know how important it is to rank higher in search results. One of the best ways to do this is by targeting low-competition keywords. These are search terms that shoppers use but aren’t overly saturated with listings. Here’s how to find them.
Why Low Competition Keywords Matter
Low competition keywords give your Etsy shop a better chance to rank higher without competing against thousands of other sellers. They help you attract targeted traffic and increase conversions.
Tools to Find Low-Competition Etsy Keywords
1. Etsy’s Search Bar: Start typing a keyword related to your product. Etsy’s autocomplete will suggest popular searches—these are great low-competition opportunities.
2. EtsyHunt or Marmalead: These third-party tools analyze keyword difficulty and search volume, helping you find untapped niches.
3. Google Keyword Planner: While designed for Google Ads, it can reveal low-competition long-tail keywords that also work on Etsy.
How to Validate Low-Competition Keywords
Once you find potential keywords, check their competition:
- Search the keyword on Etsy and see how many listings appear.
- If fewer than 1,000 results show up, it’s likely low competition.
- Look at the top-ranking listings—are they well-optimized? If not, you have a chance to outrank them.
Long-Tail Keywords for Better Results
Long-tail keywords (e.g., "personalized wooden baby name puzzle") have lower competition than broad terms (e.g., "baby gift"). They also attract buyers who know exactly what they want.
Final Tips for Keyword Optimization
- Use keywords naturally in your title, tags, and description.
- Update listings regularly to stay relevant.
- Monitor performance and adjust keywords as needed.
By targeting low-competition keywords, you’ll drive more traffic to your Etsy shop and increase sales without battling the biggest sellers.