How to Find Negative Keyword List in Google Ads

Negative keywords are essential for refining your Google Ads campaigns. They prevent your ads from showing up for irrelevant searches, saving you money and improving ROI. But where do you find your negative keyword list in Google Ads? Follow this step-by-step guide to locate and manage them effectively.

Step 1: Log in to Your Google Ads Account

First, sign in to your Google Ads account. Ensure you have the necessary permissions to view and edit campaign settings.

Step 2: Navigate to the Tools & Settings Menu

In the top-right corner, click on the wrench icon (Tools & Settings). From the dropdown, select Shared Library under the Setup section.

Step 3: Access Negative Keyword Lists

Under Shared Library, click on Negative keyword lists. Here, you’ll see all the negative keyword lists associated with your account.

Step 4: View or Edit Your Negative Keywords

Click on any list to view or edit the negative keywords. You can add new keywords, remove outdated ones, or adjust match types (broad, phrase, or exact).

Step 5: Apply Lists to Campaigns

To apply a negative keyword list to a campaign, go to Campaigns, select your desired campaign, and click Settings. Under Negative keywords, click Edit and choose the list you want to apply.

Why Negative Keywords Matter

Negative keywords help you:

• Reduce wasted ad spend
• Improve click-through rates (CTR)
• Increase conversion rates
• Target more relevant audiences

Pro Tips for Managing Negative Keywords

Regularly review your search term reports to identify new negative keywords. Use tools like Google’s Keyword Planner to refine your lists further.

By mastering negative keyword lists, you’ll optimize your Google Ads campaigns for better performance and lower costs.