How to Find Ranking Keywords of Competitors

Understanding your competitors' ranking keywords is a game-changer for SEO. By analyzing their strategy, you can uncover gaps in your own and dominate search results. Here’s how to do it effectively.

1. Use Competitor Analysis Tools

Tools like Ahrefs, SEMrush, and Moz provide detailed insights into competitors' top-ranking keywords. Simply enter their URL, and you’ll see their organic search traffic, keyword rankings, and more.

2. Analyze Google Search Console (GSC)

If you have access to a competitor’s GSC (unlikely but possible), you can see their top-performing queries. Otherwise, focus on your own GSC to identify overlapping keywords.

3. Leverage Google Autocomplete

Type your competitor’s brand or domain into Google and observe the autocomplete suggestions. These often reflect popular searches related to their business.

4. Spy on Paid Keywords

Tools like SpyFu or Google Ads Transparency Center reveal competitors' paid keywords, which often overlap with their organic strategy.

5. Study Their Content

Analyze top-performing blog posts or pages on their site. Tools like BuzzSumo can help identify high-traffic content and the keywords driving it.

6. Check Backlink Anchor Texts

Backlinks often use target keywords as anchor text. Use Ahrefs or Majestic to analyze competitors' backlinks and uncover their keyword focus.

7. Monitor Social Media and Forums

Platforms like Reddit or Quora may reveal what keywords or topics your competitors are targeting in discussions.

8. Reverse-Engineer Their SEO Strategy

Combine all findings to create a list of high-value keywords. Prioritize those with high traffic and low competition for your own campaigns.

By consistently tracking competitors' keywords, you’ll stay ahead in the SEO race. Start implementing these tactics today!