How to Find SEO Keywords for Instagram Reels
Instagram Reels have become a powerful tool for content creators and businesses alike. But to maximize your reach, you need to optimize your Reels with the right SEO keywords. Here’s how to find the best keywords for Instagram Reels in 2024.
1. Use Instagram’s Search Bar
Start by typing relevant topics into Instagram’s search bar. The platform will auto-suggest popular keywords and phrases. These are goldmines for SEO optimization.
2. Analyze Competitor Reels
Look at top-performing Reels in your niche. Check their captions, hashtags, and on-screen text for recurring keywords. Tools like Inflact or Iconosquare can help automate this process.
3. Leverage Hashtag Research
Hashtags function like keywords on Instagram. Use tools like Hashtagify or Display Purposes to find trending hashtags in your industry. Mix high-volume and niche-specific tags for best results.
4. Utilize Google Keyword Planner
While designed for Google Ads, this free tool reveals search volumes for keywords. Adapt these findings for Instagram by focusing on conversational phrases people might use in-app.
5. Explore TikTok’s Creative Center
TikTok’s trends often migrate to Instagram. Their Creative Center shows trending sounds, hashtags, and topics that can inspire keyword ideas for Reels.
6. Monitor Instagram’s Suggested Reels
The algorithm suggests Reels based on your interests. Note the keywords and themes in these recommendations to understand what Instagram prioritizes.
7. Use AI-Powered Tools
Tools like ChatGPT or Jasper can generate keyword ideas when prompted correctly. Try queries like "Top 50 Instagram Reels keywords for [your niche] in 2024."
8. Incorporate Voice Search Terms
With voice search growing, include natural language phrases people might speak aloud. Think "how to" questions or "best ways to" statements.
9. Check Google Trends
Identify seasonal trends and rising topics in your industry. Create Reels around these subjects before they peak for maximum visibility.
10. Test and Refine
Track your Reels’ performance in Instagram Insights. Note which keywords drive the most engagement and double down on those.
By implementing these strategies, you’ll discover high-performing keywords that make your Instagram Reels more discoverable. Remember to update your keyword research regularly as trends evolve.