How to Find Top Keywords in Google Analytics

Google Analytics is a powerful tool for understanding your website's performance, but did you know it can also help you uncover top-performing keywords? By analyzing the right reports, you can identify which keywords drive the most traffic and conversions, allowing you to refine your SEO strategy.

Step 1: Connect Google Analytics to Google Search Console

To access keyword data, you must first link Google Analytics with Google Search Console. Navigate to the Admin section in Google Analytics, select Property Settings, and click Adjust Search Console. Follow the prompts to connect your accounts.

Step 2: Navigate to the Search Console Reports

Once connected, go to Acquisition > Search Console > Queries. This report shows the top keywords driving traffic to your site, along with metrics like clicks, impressions, and average position.

Step 3: Analyze Keyword Performance

Sort the data by Clicks or Impressions to identify high-traffic keywords. Look for keywords with a high click-through rate (CTR) or those ranking on the first page (position 1-10). These are prime candidates for optimization.

Step 4: Filter by Landing Pages

Under the Pages tab, you can see which pages attract the most search traffic. Cross-reference this with your keyword data to understand which keywords are driving visitors to specific pages.

Step 5: Use Secondary Dimensions for Deeper Insights

Click Secondary Dimension and select Country or Device to see how keyword performance varies by audience segment. This helps tailor your content strategy.

Step 6: Export and Track Progress

Export the data to a spreadsheet and track keyword performance over time. Monitor changes in rankings, CTR, and traffic to measure the impact of your SEO efforts.

Conclusion

Finding top keywords in Google Analytics is a game-changer for SEO. By leveraging Search Console data and analyzing performance metrics, you can prioritize high-value keywords and optimize your content for better visibility and traffic.