How to Find Trending Keywords on YouTube
Finding trending keywords on YouTube is crucial for content creators who want to maximize their reach and engagement. By targeting popular search terms, you can attract more viewers and grow your channel faster. Here’s a step-by-step guide to uncovering the hottest keywords on YouTube.
1. Use YouTube’s Search Suggest Feature
Start by typing a broad topic into YouTube’s search bar. The platform will automatically suggest popular searches based on what users are looking for. These suggestions are gold mines for trending keywords.
2. Analyze YouTube Trends
Visit YouTube’s official Trends page to see what’s currently popular in your region or globally. This tool shows trending videos, hashtags, and topics across different categories.
3. Leverage Keyword Research Tools
Several tools can help you find trending YouTube keywords:
- TubeBuddy
- VidIQ
- Google Trends
- KeywordTool.io
- Ahrefs YouTube Keyword Tool
4. Study Your Competitors
Analyze successful channels in your niche. Look at their most popular videos and the keywords they’re targeting. Tools like Social Blade can help identify trending content in your category.
5. Monitor Comments and Community Posts
Pay attention to what viewers are asking in comments sections and community posts. These often reveal trending topics and keywords you can target in future videos.
6. Check Related Videos
When watching videos in your niche, scroll down to the "Related videos" section. These suggestions are based on YouTube’s algorithm and can indicate trending topics.
7. Use Google Trends for YouTube
Google Trends allows you to filter results specifically for YouTube searches. This shows you what’s gaining traction over time and by location.
8. Track Seasonal Trends
Many keywords trend seasonally. Plan your content calendar around holidays, events, and seasonal topics relevant to your audience.
9. Analyze Hashtag Performance
YouTube hashtags can reveal trending topics. Click on relevant hashtags to see their popularity and related content.
10. Combine Keywords Strategically
Mix trending keywords with evergreen terms to create content that gets immediate traffic and continues to perform over time.
By consistently applying these strategies, you’ll stay ahead of trends and create content that resonates with your target audience. Remember to balance trending topics with your channel’s core focus to maintain authenticity.