How to Get Google Keyword Planner: A Step-by-Step Guide
Google Keyword Planner is a powerful tool for SEO professionals and marketers. It helps you discover high-performing keywords, analyze search volume, and refine your content strategy. Here’s how to get access to it.
What Is Google Keyword Planner?
Google Keyword Planner is a free tool within Google Ads designed to help users find relevant keywords for their campaigns. It provides insights into search volume, competition, and bid estimates.
How to Access Google Keyword Planner
Follow these steps to get started:
- Create a Google Ads Account: Visit Google Ads and sign up for a free account.
- Navigate to Keyword Planner: Once logged in, click on "Tools & Settings" in the top menu, then select "Keyword Planner" under the "Planning" section.
- Start Researching Keywords: Use the tool to search for new keywords or analyze existing ones.
Using Google Keyword Planner Without Running Ads
While Google Keyword Planner is primarily for advertisers, you can still use it without spending money. Simply create a Google Ads account and access the tool—no campaign setup is required.
Tips for Maximizing Google Keyword Planner
- Filter by Relevance: Focus on keywords that align with your business goals.
- Analyze Trends: Look for seasonal or rising keywords to capitalize on trends.
- Combine with Other Tools: Use tools like Google Trends or SEMrush for deeper insights.
Conclusion
Google Keyword Planner is an essential tool for SEO and PPC campaigns. By following these steps, you can unlock its full potential and improve your online visibility.