How to Get Google Keyword Planner for Free (2024 Guide)

Google Keyword Planner is one of the most powerful keyword research tools available, but many marketers wonder how to access it without paying for Google Ads. In this guide, we'll show you exactly how to use Google Keyword Planner for free in 2024.

What Is Google Keyword Planner?

Google Keyword Planner is a free tool within Google Ads that helps marketers discover new keywords, analyze search volume, and get bid estimates for PPC campaigns. While it's designed for advertisers, anyone can use it with a few simple steps.

How to Access Google Keyword Planner for Free

Follow these steps to use Google Keyword Planner without spending money:

1. Go to ads.google.com and click "Start Now"
2. Create a Google Ads account (no payment method required)
3. Navigate to "Tools & Settings" > "Keyword Planner"
4. Select "Discover new keywords" or "Get search volume and forecasts"

Free Alternatives to Google Keyword Planner

If you need additional keyword research tools, consider these free alternatives:

• Google Trends
• AnswerThePublic
• Ubersuggest
• Keyword Tool
• SEMrush Free Version

Tips for Better Keyword Research

To get the most from free keyword tools:

• Focus on long-tail keywords (3+ words)
• Analyze competitor keywords
• Track seasonal trends
• Combine multiple tools for best results

Conclusion

While Google Keyword Planner requires a Google Ads account, you can absolutely use it for free without running ads or entering payment information. Combine it with other free tools for comprehensive keyword research that drives organic traffic to your website.