How to Get Keyword Planner in Google Ads (2024 Guide)

Google Ads Keyword Planner is one of the most powerful tools for keyword research, helping marketers discover high-value terms for SEO and PPC campaigns. However, accessing it isn’t always straightforward. Here’s how to get Keyword Planner in Google Ads—even without an active campaign.

What Is Google Ads Keyword Planner?

Keyword Planner is a free tool within Google Ads that provides search volume, competition data, and keyword suggestions. It’s essential for:

• Finding profitable keywords
• Estimating search traffic
• Optimizing ad spend

How to Access Keyword Planner for Free

Follow these steps:

1. Sign in to Google Ads: Go to ads.google.com and log in with your Google account.
2. Navigate to Tools: Click the wrench icon in the top toolbar.
3. Select Keyword Planner: Under "Planning," choose "Keyword Planner."

Alternative Methods If You Don’t Have a Campaign

Google requires an active campaign to access some features, but you can still use Keyword Planner by:

• Creating a dummy campaign: Set up a campaign without funding it.
• Using a manager account: Agencies can access it via Google Ads Manager.

Pro Tips for Using Keyword Planner

• Filter by location and language for accurate data.
• Export keyword lists for deeper analysis.
• Combine with Google Trends for seasonal insights.

By following these steps, you can unlock Keyword Planner’s full potential—even without spending on ads.