How to Get Google Keyword Planner for Free in 2024

Google Keyword Planner is one of the most powerful tools for keyword research, helping marketers and SEO professionals uncover high-value search terms. Here’s how you can access it for free.

What Is Google Keyword Planner?

Google Keyword Planner is a free tool within Google Ads that provides keyword ideas, search volume data, and competition metrics. It’s essential for SEO and PPC campaigns.

How to Access Keyword Planner for Free

Follow these steps to use Google Keyword Planner without spending money:

1. Create a Google Ads Account: Visit ads.google.com and sign up.
2. Set Up a Campaign (Optional): You don’t need to run ads—just skip or pause the campaign setup.
3. Navigate to Keyword Planner: Go to "Tools & Settings" > "Planning" > "Keyword Planner."
4. Start Researching: Enter seed keywords to get volume and competition insights.

Alternative Free Keyword Research Tools

If you need additional options, try these free alternatives:

• Google Trends
• Ubersuggest
• AnswerThePublic

Pro Tips for Using Keyword Planner

Maximize your results with these expert strategies:

• Filter by location and language for targeted insights.
• Use "Keyword Ideas" to discover long-tail variations.
• Analyze competition to prioritize low-difficulty keywords.

Conclusion

Google Keyword Planner remains a must-have for SEO and PPC. By following these steps, you can unlock its full potential—without paying for ads.