How to Get Keywords for SEO Free: Top Tools & Tips

Finding the right keywords is crucial for SEO success, but you don’t need a big budget to get started. Here’s how to uncover high-ranking keywords for free.

1. Use Google’s Free Keyword Tools

Google offers several free tools to help you find keywords. Google Keyword Planner is a great starting point, even if you don’t run ads. Just sign up for a Google Ads account (no payment required) and explore keyword ideas.

2. Leverage Google Autocomplete

Start typing a query into Google’s search bar, and it will suggest popular searches. These autocomplete suggestions are based on real user behavior, making them goldmines for keyword research.

3. Analyze Competitors with Ubersuggest

Ubersuggest’s free version lets you spy on competitors’ top-ranking keywords. Enter a competitor’s URL, and you’ll see their organic keywords, search volume, and difficulty scores.

4. Explore AnswerThePublic

AnswerThePublic visualizes search queries in a mind map format. It’s perfect for finding long-tail keywords and questions your audience is asking.

5. Use Google Trends

Google Trends helps you spot rising keyword opportunities. Compare terms, check regional interest, and discover seasonal trends—all for free.

6. Mine Reddit and Forums

Communities like Reddit and niche forums reveal what people are actively discussing. Look for recurring questions or pain points to target with your content.

7. Try Keyword Surfer

This free Chrome extension shows keyword search volume and suggestions directly in Google Search results.

8. Check Google Search Console

If your site is already live, Google Search Console shows which queries bring impressions and clicks. Optimize pages for these terms to boost rankings.

Final Tips for Free Keyword Research

Combine multiple tools for deeper insights. Focus on long-tail keywords with lower competition, and prioritize user intent over search volume alone.