How to Get to Google Keyword Planner: A Complete Guide

Google Keyword Planner is one of the most powerful keyword research tools available, but many users struggle to access it. Whether you're using a free account or have a paid Google Ads subscription, this guide will walk you through every step.

What is Google Keyword Planner?

Google Keyword Planner is a free tool within Google Ads that helps marketers find keyword ideas, search volume data, and competition metrics. It's essential for SEO and PPC campaigns.

How to Access Keyword Planner with a Google Ads Account

1. Sign in to your Google Ads account at ads.google.com
2. Click on the tools icon (wrench) in the top right corner
3. Under 'Planning', select 'Keyword Planner'
4. You can now use all features, including search volume and forecasts

Accessing Keyword Planner Without a Paid Campaign

Google now requires all users to have an active Google Ads account, but you don't need to run paid campaigns:
1. Create a Google Ads account (no payment method required)
2. Follow the same steps above to access Keyword Planner
3. You'll see limited data until you start running campaigns

Alternative Methods to Access Keyword Data

If you can't access Keyword Planner, try these alternatives:
- Google Trends (free)
- AnswerThePublic (free and paid)
- SEMrush or Ahrefs (paid tools with more features)

Pro Tips for Using Keyword Planner Effectively

1. Combine broad match keywords with filters
2. Use the forecast tool for new campaigns
3. Export data to CSV for deeper analysis
4. Check seasonal trends in historical data