How to Look for a Keyword on a Website

Searching for specific keywords on a website is essential for SEO, content analysis, and competitor research. Whether you're auditing your own site or analyzing competitors, here are the best ways to find keywords quickly.

1. Use the Browser's Find Feature

The simplest way to search for a keyword is using your browser's built-in Find tool. Press Ctrl+F (Windows) or Command+F (Mac) and type your keyword. This highlights all instances on the page.

2. Check the Page Source

Right-click on the webpage and select View Page Source (or Inspect). Press Ctrl+F and search for your keyword in the HTML. This helps identify meta tags, alt text, and hidden content.

3. Use SEO Tools

Tools like Ahrefs, SEMrush, or Moz allow you to analyze a website's keywords. Enter the URL, and these tools provide detailed keyword reports, including rankings and density.

4. Google Search Operators

Use site:example.com "keyword" in Google to find pages containing your keyword on a specific site. This helps locate keyword usage across an entire domain.

5. Analyze with Screaming Frog

Screaming Frog SEO Spider crawls websites and extracts keywords from titles, meta descriptions, and content. It's perfect for in-depth keyword audits.

Conclusion

Finding keywords on a website is easy with these methods. Whether you use browser tools, SEO software, or Google operators, you can quickly identify keyword usage for better optimization.