How to See Your Keywords in Google Ads

If you're running Google Ads campaigns, tracking your keywords is essential for optimizing performance. Knowing which keywords drive clicks and conversions helps you refine your strategy and maximize ROI. Here’s how to see your keywords in Google Ads.

Step 1: Log in to Your Google Ads Account

First, sign in to your Google Ads account. Navigate to the campaign you want to analyze.

Step 2: Navigate to the Keywords Tab

In the left-hand menu, click on Keywords under the Campaigns section. This will display all the keywords associated with your selected campaign.

Step 3: Analyze Keyword Performance

Google Ads provides detailed metrics for each keyword, including impressions, clicks, CTR (click-through rate), and conversions. Use this data to identify high-performing keywords and those needing improvement.

Step 4: Use the Search Terms Report

Go to the Search Terms report (under the Keywords tab) to see the actual queries users typed that triggered your ads. This helps you discover new keyword opportunities or negative keywords to exclude.

Step 5: Optimize Your Keyword Strategy

Based on your findings, adjust bids, add new keywords, or pause underperforming ones. Regularly reviewing this data ensures your campaigns stay competitive.

Conclusion

Tracking keywords in Google Ads is crucial for campaign success. By following these steps, you can make data-driven decisions to improve your ad performance and achieve better results.