How to Find Keywords on Pinterest for Better SEO & Traffic

Pinterest isn't just a visual platform—it's a powerful search engine. To maximize your reach, you need to find the right keywords. Here's how to uncover high-traffic Pinterest keywords that boost your SEO and drive traffic.

Why Pinterest Keywords Matter

Pinterest operates like Google, with users searching for ideas and inspiration. Using the right keywords helps your pins appear in search results, increasing visibility and engagement.

1. Use Pinterest’s Search Bar for Keyword Ideas

Start typing a topic in Pinterest’s search bar. Autocomplete suggestions reveal popular search terms. For example, typing "home decor" might show "home decor ideas" or "home decor for small spaces."

2. Analyze Pinterest Trends

Pinterest Trends (trends.pinterest.com) shows trending keywords and seasonal spikes. Use this tool to identify rising topics and tailor your content accordingly.

3. Spy on Competitor Pins

Look at top-performing pins in your niche. Check their titles, descriptions, and hashtags for keyword patterns. Tools like Pin Inspector or Tailwind can help analyze competitors.

4. Leverage Hashtags

Hashtags act as keywords on Pinterest. Include 2-5 relevant hashtags in your pin descriptions. Use a mix of broad and niche tags (e.g., #DIYHomeDecor and #BudgetFriendlyDIY).

5. Use Keyword Tools

Tools like Ubersuggest, SEMrush, or Pinterest’s own keyword tool (via Ads Manager) can uncover high-volume keywords. Filter by relevance and search volume.

6. Optimize Pin Titles & Descriptions

Incorporate keywords naturally into pin titles and descriptions. For example: "10 Easy Home Decor Ideas for Small Spaces [2024 Guide]."

7. Monitor Performance & Adjust

Track which keywords drive traffic using Pinterest Analytics. Refine your strategy based on what works.

Final Tips

- Focus on long-tail keywords (e.g., "fall home decor for rustic kitchens").
- Update old pins with new keywords.
- Test different keyword combinations.

By mastering Pinterest keywords, you’ll boost your SEO, attract more clicks, and grow your audience. Start implementing these strategies today!